What are the best review sites for contractors? Having an online presence is essential for doing business in this decade. These days, your business has to be listed on as many pertinent social media network sites and review sites as possible because as we all know by now, the internet is the new source of social proof. People turn to online reviews more and more as opposed to word of mouth suggestions. In fact, according to Inc., approximately 84% of consumers trust online reviews as much as suggestions made to them by their friends and family. So which review sites are best? Let’s examine:
1) Google My Business
Google My Business is another topic we have written extensively on because bottom line; it is an extremely relevant review site right now. According to a Bright Local Study, 64% of consumers have used Google My Business to look up and research businesses near them. And that number is continuing to rise in 2020. Google My Business reviews are also extremely important for contractors because they are often one of the first things that people see when they do a local search for contractors. If you live in Mesa, AZ, and look up “contractors in Mesa, AZ” you will more than likely see a list of local contractors along with a Google star rating and some customer reviews.
2) Bing Places for Business
Thought Bing was dead? We don’t blame you. With just a2.44% market share of the entire search engine market, it would appear that they are on life support. But if you take a look at the entire pool of search engines that are still operating in 2020, you will see that Bing, with its seemingly paltry 2.44% share of all searches is actually second on the list behind only Google. Google dominates the search engine market with an insurmountable 92.54% share of all searches. No one is touching that. But Bing still has a sizeable piece of the pie. Bing Places for Business then becomes a relevant platform for customer reviews. After all, why not have the top 2 search engines in the world covered?
3) Angie’s List
According to Angie’s List’s own records, more than 6 million people use Angie’s List to read reviews and find reliable local contractors on a regular basis. There are a few things that make Angie’s List one of thebest review sites for contractors still in 2020. The first thing is that they specialize in home and commercial improvement services. They began with plumbers, carpenters, roofers, and the like and have expanded to include medical services and more. But they still have a natural leaning towards contractors. That is what they are known for and that is what most people who use Angie’s List go to find. The second great thing about Angie’s List for contractors is that you don’t have to be a member to leave a review. Some people don’t leave reviews because the sign-up process is too time-consuming or difficult. But with Angie’s List, you don’t have to sign up to leave a review which means, more customer reviews. Lastly, Angie’s List verifies their reviews so you don’t have to worry about getting a bad review from someone who you have never even worked for.
HomeAdvisor is another review website that made our list because it was specifically built for the home improvement service industry. It was founded way back in 1998 under the name ServiceMagic. But since then, it has garnered more than 25 million users across the nation, undergone a name changed and was actually acquired by Angie’s List. HomeAdvisor offers contractors a platform on which they can advertise their services to local customers but more importantly; provides a review platform for consumers. HomeAdvisor is a nationally recognized website specifically for home improvement projects so it is a must for contractors in 2020.
Yelp makes our list because of the nature of the reviews that are typically left on the site. If you are a contractor that takes pride in your work, Yelp will be your best friend. That’s because Yelp users are encouraged to leave lengthy and detailed messages about their experiences. So if you do a great job patching someone’s drywall or painting the exterior of their house, they are likely to leave an in-depth review that will really help someone else understand why you are good at what you do. It’s like free advertising. But keep in mind, if you do shoddy work, a customer is also highly likely to leave a detailed Yelp review of all the negative aspects of your service. And Yelp is massively popular. According to Review Trackers, Yelp users generate more than 171 million reviews every year. On top of that, Yelp gets over 178 million visitors to its site every month. The community is robust and the reviews can be a huge boon to your contractor business.
The BrandRevu Solution
Reviews are massively important in 2020. Are you getting enough reviews? Are the reviews you do have working to generate more reviews and grow your business? Having trouble managing all your reviews? Here at BrandRevu, we can help you overcome these challenges with our innovative review software that helps you get the most from your reviews, get more reviews, and makes it easy to manage reviews across all platforms.
Getting customers to leave reviews of your business has never been more important to success. In an age where people are turning towards self-guided business research, customer reviews shed the most telling light on your business. And potential customers are paying attention to customer reviews. They value the input of someone who has experienced your product or service over your own advertising efforts and even the endorsements of other professionals in the field.
To put an exact number on it, RevLocal states that 91% of people trust online. That’s a huge portion of the consumer pool. Furthermore, 86% of consumers report that online reviews affect their purchasing decisions.
Have we hammered the point home enough? To reiterate; reviews are important. Vastly important! But how do you get more reviews for your business? As mentioned a bit earlier, satisfied customers are actually less likely to leave a good review than customers who have something bad to say about your business. Galvanizing your happy customers into a small army of marketing outlets takes some practice and discipline. And we have gathered some of the best tips for getting more business reviews from your customers to help you get started.
1) Cast a Wide Net
Reviews are still a numbers game. The more business profiles you have set up the more people will see reviews for your business. If you have a Google My Business profile set up, that’s a great start. But don’t rest on your laurels. Take an hour or two to set up profiles on multiple review websites like Yelp, Better Business Bureau, Trustpilot, Citysearch, and other such websites. If a consumer sees your business across multiple review platforms, they will feel more comfortable about deciding on your product or service. Remember, transparency is important.
2) The Good Ole’ Fashioned Way
The most effective method for acquiring reviews is still to simply ask. As we read in this BrightLocal article, 68% of consumers will leave a review if they have been asked. But it’s not good enough to ask every patron who walks through your doors. These days you have to personalize your requests. Try sending a personalized video to your patrons, thanking them for their patronage, and asking them to leave a review. This is a good way to build rapport with your customers. It will also make them more inclined to comply with your request since they will be able to put a face to the request – it’s easy to simply delete an email asking for a review.
3) Specify Your Requests
People are more likely to leave a review for a specific transaction or interaction they recently had with your business as opposed to a general review. For example, if a repeat customer has just bought some new merchandise from your online store, hit them with a review request of their last purchase. Or if someone is using your service online, send them a follow-up email with a link to leave a review. It basically boils down to this principle: people will be more inclined to review a specific experience than a general impression. You won’t get many results if you simply say “hey, what do you think of my business?” You will, however, incentivize your customers into leaving a review of you to say, “how did you like that shirt you bought from us?”
4) Respond to Reviews
Another great way to get more reviews is to perpetuate the conversation. This means responding to your customers’ reviews of your business. In another statistic provided by BrightLocal, we learn that 89% of consumers look for and read a business’s response to customer reviews. Responding to reviews shows that you care about the customer experience and that you are willing to engage. This will make current customers more likely to leave another review and show potential customers that their future input will be valued. People really relish hearing from the owner of a business that they like. Creating a culture of engagement and interaction can work wonders for your review prospects.
5) Stay Human
People are a lot more empathetic than you probably think – especially if they like your business. Therefore, reminding your customers that reviews are important to the success of small and local businesses is an important way to get more reviews. A lot of customers simply don’t think their opinions matter. Letting them know that a simple review would help out a great deal is a great way to inspire empathy and get your customers to leave a review. This is the human approach to getting more reviews. It is your opportunity to remind your customers that there is a person behind the business. Also, let your customers know that their review helps other customers learn what they liked and even disliked about your business.
6) Make the Review Process Easy
No one wants to take a lot of time out of their busy schedule to leave a review. That’s why, if you intend to get more reviews, you have to make the process as easy as possible for them. Provide them with direct links in an email drip campaign. Place QR codes around your place of business and on your products that lead directly to a review submission page so your customers can simply scan and leave a review. Another great way to make it easy for your customers is to simply write part of the review for them. When you feel you have a happy customer on your hands, be sure you have a positive review template that they can either just sign off on or add a few words to.
7) Encourage Reviews
Don’t incentivize reviews because it’s against the guidelines and could lead to your listing being suspended. However, you can encourage people to leave reviews by making the process extremely simple. By using automatic SMS and email reminders from BrandRevu, you can ensure they don’t forget to leave a review, and that they can do so with just a couple of clicks. Most consumers are open to leave a review but the process is too hard and takes too much time. Make sure that’s not their excuse by making it easy.
8) Employee Rewards
Getting more reviews is a team effort. If you try to get reviews on your own, you won’t have very good results. That’s why it’s a good idea to train your employees to gently encourage the customers they interact with to leave reviews. You can even incentivize your employees as well. Start an employee rewards program in which employees are given a gift or recognition for every review they garner.
9) Automate Review Requests
Lastly, one of the easiest and most effective ways to get more reviews is to automate the process. Personal requests, face-to-face interaction, and even video requests are great but sometimes you simply won’t have the time. Review acquisition services like HubSpot are a great way to launch email campaigns specifically to get more reviews and take the task out of your busy hands. It lacks the personal touch that is typically more effective, but it’s an effortless way to cast a wider net
Success Through Reviews
Consumers trust online reviews because they think like consumers. They know that as a consumer, they are much less likely to leave a favorable review for a business than they are to leave a negative review. So if they see a business that has a lot of positive reviews online, it is a signal to them that the business is doing something really right.
People also trust businesses with a lot of online reviews (negative or positive) because it signifies transparency. While you don’t want to rack up a bunch of negative reviews, you’re not going to be able to please everyone. Most consumers understand that and empathize. But it is far worse to have no reviews. The bottom line is that most people won’t even give your business the time of day if they see you have no customer reviews. It tells them that you are either unprofessional, have something to hide, or are simply not keeping up with the times.
Customer reviews can make or break your business in the modern market. But you have to start with getting any kind of reviews you can. It’s akin to that modern financial adage that says “bad credit is worse than no credit at all.”
Getting started is often the most difficult part. If you are ready to reach new heights of success through reviews, reputation management, organic web ranking, and other forms of digital marketing, we can help. We are BrandRevu, and we can not only help you get more reviews but turn those reviews into a brand that people know and trust. We offer a number of services for your business and can personalize your marketing efforts. So give us a call and find out how we can grow your business.
As a business owner, you have probably tried to get inside the head of your customers. You want to understand what motivates their purchasing choices and what they look for in a product or service. Customer reviews are a great resource for market research. They allow your customers a forum to share their experiences with you and other consumers. In fact, if written in detail, even bad reviews can be beneficial for your business because they can show you which areas you can improve in.
But what makes a customer want to leave a bad review in the first place? What makes them take the time out of their day to let you and others know they were unsatisfied with your business? In today’s post we are going to be talking about the motivations of consumers and why customers leave bad reviews. But before we conduct any psychological spelunking into the caverns of the consumer psyche, it’s important to understand a few basic facts…
What Percentage of Customers Leave Reviews?
How invested is the average consumer in the customer experience? According to a study conducted by Search Engine Land, approximately 50% of customers who are asked to leave a review will actually do so. This is an important statistic to know because it will give you an idea of how many reviews you can expect from your client base.
Of this pool of around 50% of your customers, you have to assume that not all of them will be positive reviews. Why make this assumption you ask? Because customers are 21% more likely to take the time to leave a bad review for a business than a good one. For whatever reason, a negative experience with your business is more likely to elicit a review than a positive experience.
But it’s important to note that negative reviews are not the end of the world. As we have already stated, negative reviews at least provide you with valuable market research material. And at best, they afford you a reputation management opportunity in which you can address the bad review head on and show your customers and potential customers that you care about their experience.
Reasons Customers Leave Bad Reviews
Now let’s get to the heart of the matter – why customers leave bad reviews. There are a number of reasons that range from the altruistic to the downright vindictive. Here are some of the most important reasons why customers leave bad reviews:
1 – Let’s start with an altruistic reason for bad reviews. People leave bad reviews sometimes to save other consumers from the same experience. Believe it or not, there are still people out there who have the good of the population in mind. When one of these good Samaritans feel that a business is not worth the time and money of their fellow consumers, they will let them know. These people leave bad reviews so that others will know to avoid a business.
2 – Another reason why customers leave bad reviews is that they feel it is their last resort. When a customer feels that they have been wronged by business and don’t get the results they want by contacting the managers and higher-ups, they tend to take to the internet. This is when customers blast businesses for poor customer service and conflict resolution. They leave bad reviews because they don’t get the results they want in their interactions (either in person, over the phone, or online) with the business.
3 – Let’s continue to acknowledge those altruistic consumers shall we? There is another major reason why customers leave bad reviews that has nothing to do with compensation or venting or anything like that. Some people leave bad reviews because they truly want you to make a change for the better. These people tend to leave generally negative but even-handed reviews. They will usually complement you for or acknowledge some aspect of your business that they liked but then show you where it came up short. They do this because they see potential in your business and actually want it to be a one they can patronize regularly.
4 – Some customers will leave a bad review of a business to open up a dialogue. They want you to actually reply to their review so that they can further voice their opinion. Sometimes people want to hear back from you to offer compensation. But there are also people who just want to hear an apology or simply want their bad experience to be acknowledged by the business.
5 – Lastly, some people just want to tarnish your online reputation. Sometimes they feel truly wronged by your business but sometimes people just feel like being spiteful. These people don’t want a response, they aren’t in it to help fellow consumers; they just want to do what they can to ruin the image of your business.
How Much Does a Bad Review Cost?
As you can see, there are plenty of reasons why a customer would leave a bad review. But what kind of damage can a bad review actually do? It is estimated that a 1-star review will cause 1 in 10 consumers to look elsewhere. If your business gets an average of 500 customers a month a bad review can cost you a tenth of those customers. In the case of a 500 customer a month business, that’s 50 customers every month that you could lose from having a bad review.
It sounds grim we know but the good news is that there are effective ways to deal with a bad review. In fact, you should prioritize every bad review you get as an opportunity to win more customers. Replying to negative reviews in a diplomatic and attentive manner is the first and most important way to deal with bad reviews. For more help with online reviews and reputation management in general, contact us here at BrandRevu.
It can’t be helped. No matter how hard you have worked to provide an excellent customer experience, bad reviews are inevitable. That’s because there are a wide variety of reasons why customers leave bad reviews. Some of them don’t really have anything to do with your product or service. And while you should take negative reviews seriously, there comes a point where you just have to switch into reputation management protocol.
Again, when you get a bad review, you should ask yourself what you can do to improve your business so you don’t get bad reviews in the first place. But you have probably wondered to yourself whether or not you can remove negative Google reviews. In today’s post we will be answering this question. We will also go over some important topics related to bad reviews to help you better manage your online reputation.
Can You Take Down A Bad Google Review Yourself?
The answer to this question is no. Being able to do so would compromise the integrity of Google reviews in the first place. If Google did allow you to remove negative reviews, every business would have a perfect reputation regardless of whether they earned it or not.
In fact, the only way you would be able to take down a negative review from your Google profile is if the review is in violation of the Google terms of service. In this case, you would be able to contact Google support and request that the review be removed on the grounds that the review violates the terms of service.
Other than that, you are stuck with a bad Google review. But that is not the end of the story. Just because you get a bad review on Google, doesn’t mean your business will be ruined. There are plenty of ways to successfully deal with bad reviews and turn them into success stories.
The Impact of a Bad Review
Make no mistake about it; reviews can make or break your business. There is a wealth of statistical data to back up this assertion to. For instance, Inc conducted a great consumer survey and in it, they found that 84% of consumers trust online reviews as much as a word of mouth referrals. Podium also reports that 93% of their survey repliers reported that online reviews influence their purchasing decisions. The statistics go on and on like this.
But who cares, right? I mean, how much does a bad review cost at the end of the day? Can’t be much, right? How can a few words affect your bottom line? The answer to that question is by about a tenth. That’s right, a single 1-star review can drive away 1 out of every 10 of your potential customers. And a whopping 94% of consumers have reported that a negative review has caused them to avoid a business.
Now that you know how impactful bad reviews can be, it is important to learn what you can do about them.
How to Properly Manage Bad Reviews
Since you can’t remove negative Google reviews, you should be prepared to manage them. Here are a few ways you can turn bad reviews into successes:
Be Responsive – The first thing you should do when you notice a bad review is to respond to it. Apologize for the negative experience, explain that their business is important to you, and ask how you can make things right. Replying to bad reviews is one of the most effective ways to turn reviews into marketing tools. 89% of consumers read business responses to reviews. When others see that you reply to reviews, they perceive your company as one that cares about the customer experience.
Bury the Problem – Reputation management may be the only arena of life in which it actually pays to bury your problems. One effective way to deal with bad reviews is simply to have a lot more positive reviews to outweigh them. If you get a bad review, consider ramping up your review acquisition efforts to elicit more positive reviews from customers. The fact is that everyone expects at least a few bad reviews of a business and consumers are willing to overlook them – but only if there are plenty of good reviews to temper the bad ones.
Be Ready – Bad reviews can be taken down by the author so be ready to help customers when if they ask ‘how do you remove a bad Google review?’ If you have made amends with a negative reviewer, they may want to take down their bad review. Teach yourself how to remove reviews so you can show the jilted customers you have won over.
How Reviews Impact Your Bottom Line Business
If you are concerned with how reviews affect the public’s perception of your business we’re here to tell you that you have reason to be. Online reviews have huge a huge impact on how your business is viewed by potential customers and will, therefore, affect your sales.
Reputation management has become an important point of emphasis even for small businesses. That’s because, in the digital age, even your small business is globally visible. To help you understand the importance of reviews and how reviews impact your bottom line, we have composed this post that demonstrates with statistical data just how vital this aspect of your business is.
How Much do Reviews Matter?
The short answer is a lot. There are a ton of reasons why reviews matter so much but one of the most important ones is that people simply don’t trust advertising anymore. In a study conducted by Inc, it was found that a staggering 96% of consumers no longer think that traditional ads are believable. So where are they turning to for consumer information?
If you have been paying even the slightest bit of attention so far, you know the answer to that question is online reviews. Bright Local ran a very telling survey. In it, they found that 93% of consumers between the ages of 35 and 54 always read online reviews before making a purchasing decision.
More and more consumers are turning to reviews to find out if a business is worth their time and money or not. It stands to reason then, that positive reviews can help your business thrive. But what do negative reviews do to your business?
How do Negative Reviews Impact a Business?
Again, the short answer is a lot. Since online reviews are the new social proof, a negative review written by a stranger can make your business seem untrustworthy to a consumer. In another Bright Local study, we learn that 47% of consumers would not patronize a business if it has less than a 4-star rating. Businesses can stand to lose 70% of potential customers if they have negative reviews on their Google My Business profiles.
These are alarming figures but you may not be able to see the link between your business’s reviews and your bottom line. For that we refer you to the next section…
How do Online Reviews Influence Sales?
To start with, you need to have reviews in order to do business in the modern world. Linkedin drives this point home nicely. In an article, they recount the experience of a retailer who displayed 5 reviews of a product. The result of displaying these reviews was a 270% jump in sales likelihood when compared with products that have no reviews.
In the same Bright Local survey we referenced earlier, it was also found that 70% of customers prefer to read at least 4 reviews before they feel they can comfortably make a purchasing decision. The bottom line is that you need reviews in the first place. It’s sort of like that credit adage, “bad credit is worse than having no credit at all.”
People turn to reviews for research to inform their purchasing decision. If you have no research (reviews) to provide, you have no chance of making a sale.
And even negative reviews may not necessarily affect sales in a bad way. In fact, the research provided by Revoo indicates that interacting with a negative review (replying to negative customer feedback) can actually lead to a 67% boost in conversion rates. This is because people value businesses that care about the customer experience and try to do right by customers who are dissatisfied.
So it becomes critically important to have reviews if you want to see any significant sales and conversion rates.
The Bottom Line for Roofing Companies
It’s all about the bottom line, right? There is a definitive correlation between online reviews and how much money you stand to make (or lose) in your business. First, the negative: a single bad review can cause you to lose out on 1 out of every 10 potential customers. That’s a tenth of your business you can kiss goodbye to!
Now the positive: just having one review of your business can boost conversion rates by 10%! And to drive the point home, RevLocal also informs us that having 100 reviews of your business can boost conversion rates by 37%.
By now you probably have a clear picture of how reviews impact your bottom line. And if you would like to leverage reviews for the benefit of your business, you need to use the review software we have developed here at BrandRevu.
By now, you probably already know how important reviews are to your business. Whether you are a dentist, florist, or own a concrete contracting company, you simply need customer reviews to thrive in today’s market. Getting people to leave reviews is half the battle. And since the majority of consumers are actually willing to leave a review if politely asked, some would say that getting people to leave a review is actually the easier half of the battle.
The other half is making the avenue through which customers can actually write a review for your business is accessible as possible. In other words, you need to make it as simple as possible for people to be able to leave a review for your business.
In the following post, we will explore a couple of avenues for making the review process as easy as possible for your customers.
Add a “Review us on Google” Badge
First up is a tried and true method that makes it ridiculously easy for people to leave a review on your Google My Business profile. If you haven’t already set up a profile on Google My Business, you are going to want to do that as soon as humanly possible.
A review us on Google badge is essentially a stylized little button that you can place anywhere on your website. When people click on this badge, they will be led directly to the page on which they can leave a review for your business. (Please note that customers will need a Gmail account in order to leave reviews on this platform.)
To place a Review us on Google badge on your website, you will need a bit of basic HTML coding knowledge. You can embed a simple code that will display a text link on your website and link the viewer directly to the review page. That code is:
In order to customize the placement of your badge, you replace the “POSITION” code with “BOTTOM_LEFT” or “BOTTOM_RIGHT”.
Please note that in order for the badge to display properly, your webpage will have to be using DOCTYPE5. In order to update your DOCTYPE, you can add the code <!DOCTYPE html> to the first line item in the HTML code of your page. You can read a full description of the process here.
Get a Google Review URL
Secondly, you can simply copy a link to the Google review page for your customers. All you have to do to acquire this link is:
Navigate to your Google My Business dashboard and click the “Info” tab.
Under the “Info” tab, click on “Profile Short Name”
Provide a short name for Google to use in the provided field and then click “Apply”
Next, navigate to the “Home” tab of your GMB profile and click on the “Get More Reviews” card
Copy the link provided and send it to as many customers as you like
Why is it So Important for Customers to Leave Google Reviews?
You may be asking yourself why you should go through all the trouble of making it easy for your customers to leave a review on your GMB page. The answer to that question is that Google is becoming an all-important source for consumer information. More than 60% of consumers now look to Google for customer reviews. And Google and Facebook are now the 2 top used sources for customer reviews. More of the market is now looking to Google to validate business credibility so you need to make it as easy as possible for your customers to help you establish that credibility with good reviews.
How do I Add Reviews to My Website?
You may also want to display some of your shining reviews directly on your company’s website. If so, we salute you. You are thinking like a true marketing wiz. Adding reviews to your website is a great way to include unique content and establish yourself as an authority in your respective field.
And one of the best ways to add reviews to your website is by using the Brand Revu widget. Our innovate review widget plainly and cleanly displays reviews from all different platforms (including Google) right where you want them to be displayed on your website.
We hope you have found this post helpful and that you understand how important reviews are to your company in general. Here at BrandRevu, we strive to provide you with everything you need to help your company thrive. Our software can help you consolidate review platforms, help you earn more reviews, and improve your company’s online presence and reputation. Get in touch with us here at BrandRevu very soon!
You have worked hard to provide an excellent customer experience. You treat your customers right, provide a professional service or product and are locally competitive. So what now? How do you leverage the pleasant experience you are providing to your customers into more sales and conversions?
One of the most important assets for the growth of your business is reviews. And in particular, Google reviews. More and more people are turning to Google reviews to research local businesses. This is due in part because Google makes it too easy to find reviews on your business in SERPs (Search Engine Results Pages). If your business is registered with Google My Business and someone does a search for it or a related field, your GMB profile will likely be at the top of the page.
In fact, Google is now among the top 2 sources for online reviews on the internet. That’s huge because there are entire sites devoted to nothing but customer review content that people are shying away from in favor of Google.
In the following post, we want to answer some burning questions related to reviews in general as well as the all-important question: how to as for a Google review in an email. Let’s start with some more general topics.
How are Reviews Good for SEO?
Reviews not only tell a prospective customer whether or not your business is trustworthy, but they can also be a huge boon for your SEO efforts. Good reviews help improve the visibility of your business on the Google search platform. In fact, review signals make up 13% of what Google uses to index websites on SERPs. And while 14% doesn’t sound like a whole lot, consider the fact that the highest portion of the search engine pie only takes 19%.
Reviews are a huge signal to Google. They also represent unique content that can be used on your website. Unique and helpful content is a goldmine in terms of Google searches. So the more good reviews you have, the more optimized your site will be in the Google algorithm.
Which Customers Should you Ask Reviews From?
Before you fire off a template email asking all of your customers for a review, consider their customer experience. Essentially, you are going to want to ask for reviews from people who have been pleased with your service. That’s a no brainer. You don’t want to ask a customer who is visibly upset for a review of your business. But there is more to the request process than simply asking happy customers for reviews.
Studies have shown that people are more likely to leave a review directly following service or purchase. In other words, you should ask people that you have just serviced as opposed to someone who hired you two weeks ago. When the experience is fresh in the customer’s mind, he or she will be much more likely to leave a positive review.
How to Ask for A Google Review in an Email
Email marketing is a great way to earn more reviews for your business. Sending out emails within a week after purchase is the best way to increase your response rate. It has also been recommended that you send these emails out on a Saturday.
In any case, you should be following up with your customers via email in order to get more Google reviews. You can include a link to your Google Review page in the emails that you send out in your campaign to make the process as easy as possible for the customer and increase response rates.
But how do you go about composing an email template to send out to your customers? Here are a few tips to keep in mind:
Make it Human – While it is probably unfeasible for you to compose an individual email for each of your customers, if you do use a template, try to make it as personal as possible. Be sure to include the name of your customer and if you can, make mention of the service or product they purchased from you.
Keep it Concise – No one wants to read an essay that results in “review my business please.” So keep your emails short and to the point.
Stress Importance – Make sure you let the customer knows how important Google reviews are to your business.
Be Grateful – Thank the customer for their patronage early on in the email. Be sure to let them know that their business is greatly appreciated.
Be Diplomatic – Remind the customer that leaving a review is an opportunity for them to have their voice heard and share their opinion (good or bad) to help other consumers make the right choice.
For more useful information on Google reviews and other marketing services, contact us here at BrandRevu.
For all their ingenuity and innovation, it’s still surprisingly hard for customers to leave reviews on your Google My Business profile. We have no doubt that in the near future, this will be remedied. After all, Google is waging a ceaseless battle towards making their user experience as smooth as possible. But in the meantime, your customers may be finding it hard to leave a review of your business.
And this simply cannot be abided. While it’s true that most customers will gladly leave a review for your business if you ask them to, even willing customers will not abide by the difficulties of leaving one. Simply put: if the process of leaving a customer review is difficult, you will surely lose out on many valuable reviews.
And make no mistake about it; customer reviews are vital to the success of your business. They can make or break your online reputation, they can give a real shot in the arm to your local SEO efforts and they can help move leads along the sales funnel.
And more and more people are turning to Google My Business reviews to read about other customers’ experience with your company. One of the reasons for this trend is that in most cases, Google will actually pull up a business’s GMB profile first. That means that in most cases, people who search for your type of business locally will see GMB reviews at the top of the page. And no one wants to scroll forever to find out if a business is credible or not.
So while Google has yet to make leaving reviews on GMB easy, they sure do make seeing existing GMB reviews as quick and simple as possible.
This has become a challenge for many business owners who need plentiful GMB reviews but are having a hard time explaining the circuitous process to their customers. But in today’s post, we are going to be providing you with a cheat sheet. You can actually acquire a link from Google that leads directly to the page on which customers can leave a review for your business. So read on to learn how to get URL to Google reviews. And for more helpful tips, contact us here at BrandRevu.
What is the Review URL?
The link that we are going to tell you how to get is a direct access line to your Google My Business profile. It takes anyone you give this link straight to the “Leave a Review” page so the process is super easy. You can share this link in direct emails to customers you have serviced. You can also include it in your website content.
Creating a Direct Link for Google My Business Customer Reviews
Having Google Review link can help increase the amount of reviews you get on a regular basis by streamlining the process for your customers. How to get the URL to Google reviews is actually a fairly simple process. Just follow these steps:
1 – Navigate to Google My Business and sign in to view your dashboard. You may have multiple listings in your dashboard and you can create Google Review link for all of them. The process will be the same for all of them so for now, choose the listing that you really want to get a Google Review link for.
2 – Next, find the “Info” tab on your listing page. In this tab, you should see an option entitled “Profile Short Name.” You will see a field in which you can type in a short name for your business. You will probably also see a short name suggestion provided by Google at the bottom of the box. A short name is essentially just a nickname (something other than the full legal name of your business) for your business. The short name you choose should be something that the customer will still recognize, however. Maybe your business has a name that is usually used by your customers. At any rate, type whichever name you choose into the field and then click “Apply.”
3 – After you have created your business short name, click on the “Home” tab of your business listing. You should see a new card on the homepage entitled “Get More Reviews.” Click that card and you will see your Google review link and be able to copy it to your clipboard.
From here its as easy as sending this link to as many customers as you want. But be sure not to inundate your customers with unsolicited emails. Instead, share this link with people you have recently serviced.
Alternative Method for Google Review URL
There is an alternative method for acquiring a Google Review link. It requires that you use the Google Chrome browser. But essentially all you have to do is:
From the Chrome browser, perform a google search of your own business. Be sure to use your name exactly how it is listed in GMB. You should be able to see your business profile in the Knowledge Panel on the right of the page.
Right next to your star rating, you should see a clickable text link that says how many Google reviews you have (it will read something like “(insert amount here) Google reviews). Click on this link.
You will then be led to a page where you can write a review for your business. In the navigation bar, you are going to want to copy the URL. Once you have copied it, you will be able to share this link with others for easy navigation to your GMB review page.
We hope you have found our guide on how to get URL to Google reviews helpful. Google My Business reviews help you get more reviews, increase brand awareness and grow your business. And having this link can be a vital asset for your business. For more information on how you can leverage your reviews using our innovative software, get in touch with us here at BrandRevu.
Looking for review software for HVAC contractors? BrandRevu is a great solution. This software provides jobsite check-ins that are populated onto your website based on the area served. When you combine this with BrandRevu’s ability to help generate reviews from satisfied customers, you have the basis for the strongest local SEO campaign in your community. Reputation management for HVAC companies can change the game in 2020.
Taking your reputation into your own hands as an HVAC contractor is crucial. Reputation management is vital to growing your customer base and making sure that warm leads see your company when they perform local searches for HVAC contractors. Reviews are an integral part of reputation management. They can make or break your business. There is a host of stats to back up the assertion that customer reviews are integral to a company’s success such as 71% of consumers won’t make a purchasing decision until they have read some online reviews.
Rest assured, there are plenty more but you probably get the picture by now. If you already have a robust review page on your HVAC company’s website then kudos to you. You have already tackled one of the most difficult parts of reputation management: procuring customer reviews. But how diversified are your reviews? Are you missing out on even more reviews? Are you able to reply to your negative reviews and your positive reviews?
Before you walk you have to learn how to crawl. If your business is in its infancy or you simply haven’t been able to pay much attention to review acquisition then pay close attention to this section. There are lots of ways you can procure reviews for your HVAC business. But the first and most effective way is still through word of mouth requests. In a study conducted by Bright Local, 70% of surveyed consumers said that they would leave reviews if they simply asked. So don’t be afraid to ask the people you service. After a routine air conditioner tune-up, ask your satisfied customer to leave a review on your website. After replacing a busted coil, tell your customer how much it would mean to your business if they left a review too. Here are a few more helpful tips for getting more customer reviews:
Make Sure your Team is Asking – You probably aren’t able to be on every job your company gets. That’s why it’s important to train your team to ask for reviews when the job is done. Teach them the polite and non-intrusive ways to ask customers for reviews. You may even want to incentivize review acquisition for your team by starting a rewards program for your team (think gifts, gift cards, special recognition, etc.)
Email Campaigns – Email drip campaigns that target reviews are another way to get the reviews flowing. HubSpot is a useful resource to help launch email campaigns for acquiring reviews as well. But of course, if you have your customers’ email addresses, you can have a templated email that you send out yourself in which you gently request a review. Make sure that your email has a link to where they can easily leave a review. Remember, if the process of leaving a review isn’t easy for your customers, they will be less likely to do so.
Keep the Conversation Going – If you have a few reviews on your website but want more, be sure to respond to the ones you have. Bright Local has another telling statistic that we can all learn from when they report that 89% of consumers actually seek out companies that reply to customer reviews. Replying to reviews (we will get into more detail about this a bit later) is a great way to show customers that you care about their experience. And new customers who use your business because they see that you reply to your reviews are much more inclined to leave a review themselves.
Why HVAC Companies Need Review Software
Garnering a good reputation is a dual-pronged effort. Of course, it takes quality service in the field. In fact, that is the most important part. If you offer unreliable or shoddy service, no amount of digital marketing will help your business succeed in the long-run. But the second part of establishing a strong reputation that will keep your business going strong for years to come is in the digital front. Strong digital marketing efforts are a crucial part of building and maintaining a good reputation as an HVAC contractor.
This is why review software for HVAC companies becomes so important – especially as your company grows. Take a look at what we mean:
Review Software Saves Time – Review software can consolidate all the various platforms where you might have customer reviews. Trying to reply to, approve, and go over reviews across three, four, or five different platforms can be very time-consuming. It can also lead to bad customer experience. As an HVAC contractor, your time is precious. Solid review software will consolidate all your review data into one inbox, saving you a ton of time and making the customer experience better.
Review Software Helps with Local SEO – There are a lot of online businesses that don’t have to worry about local SEO because they aren’t targeting a single specific area. But as an HVAC contractor, you run a local business and you need to show up on local searches. In a Smart Insights infographic, we see that the review signal accounts for 13% of organic local search engine results. That’s a big chunk of the SERP pie. Review software will help you manage your good reviews and prioritize ones that make mention of your locality which will then in turn help Google rank your website when someone does a local search.
Review Software Helps with Reputation – It all ties back to building a solid reputation. Review software will help you gather reviews so that you have a strong base of customer feedback to springboard from. By making it easier for you to filter reviews and reply to them, review software can help you manage your reputation more efficiently.
What is the Best Review Software for HVAC Companies?
Here at Brand Revu, we have the best review software for HVAC companies. Our review software emphasizes local SEO because local SEO is the key to growing your local business. What makes us the best? Take a look:
Diversifying your Review Platforms – It’s great to have your business profile on Google My Business, but that shouldn’t be your sole focus. When leads see that your company has reviews across a broad range of platforms like Angie’s List, the Better Business Bureau, Yelp, and others, it establishes your company as a trustworthy authority. Our software makes it easy to diversify your review platform and get reviews on more websites that will point potential customers right back to your own.
Response to Reviews – Ideally, you want to be able to respond to all of your reviews both negative and positive. But as a full-time HVAC contractor, you likely don’t have the time for that. But our software makes it easy to leave a reply to reviews across all platforms, increasing customer interaction, and trust in your brand. Our response software will help you attract and convert more customers.
Review Widgets – It’s great to have reviews on a bunch of different websites but you should have a centralized location on your website where your visitors will be able to see all those reviews in one place. That’s where our Brand Revu Widget comes into play. We place a sleek, widget feed on your website that will display all your glowing reviews so potential customers can plainly see. The way the reviews are displayed is almost as important as what the reviews say so we make sure that our widget is smooth, attractive and professional-looking.
Review Management – Believe it or not, 5-star reviews are no longer the ideal. When a customer sees that you have a perfect aggregate rating, it arouses suspicion of foul play in the mind of a consumer. Our review software will help you manage your aggregate review scores so that they stay in the perfect range of about 4.2-4.9.
BrandRevu software can help with all-around reputation management. We take your business very seriously and provide a customized package so you can overcome the challenges that your particular faces every day. At the end of the day, HVAC contractors turn to us over other reputation management software developers because we put a special emphasis on local SEO. We know how important local SEO is to the growth of your company, and we optimize our software for it. To find out more, get in touch with us.
For roofers, reputation management is vital to maintaining and increasing consumer interest, trust, and retention. Because of how Google’s local search algorithm is constructed, reviews matter a great deal to local SEO. Roofing companies that demonstrate credibility in a particular service area can rank on Google in those zip codes, even without their primary business address being located there. Aside from the SEO benefit of reputation management software, roofers with a number of positive reviews will also convert at a higher rate than competitors. Because consumers gauge trust based at least partially on review ratings, both the quantity and quality of such reviews matter. Aside from Google, reviews on Facebook and Yelp also matter.
Why Roofers Need Reputation Management Software
It’s easy to see why a good reputation helps roofers get more customers and keeps them coming back when services are needed. But establishing such a reputation takes work and not just on the ground with your services, but also online with your digital marketing campaign. A series of tasks are required to both establish and maintain a roofing company’s standing in one or more communities. Software like BrandRevu makes these aspirations a reality and does so without you needing to get involved in the grind of internet marketing and reputation management. All you need to do is conduct check-ins on job sites so you can rank everywhere.
Convert Roofing Customer Prospects
Finding a local roofer online is one thing, but trusting them enough to use their services takes us a step beyond. After all, a great website that is properly optimized can rank on Google for certain keywords, but to really convert leads at a high-rate, the visitor must be able to verify your reputation through 3rd party platforms like Google My Business, Facebook, and Yelp. It helps when reviews from these 3rd parties are integrated onto your company website so that social proof exists without the user having to go to each individual site to find out what your reputation is. With BrandRevu, you can display all of your reviews from 3rd party platforms like Google My Business, directly on your homepage, review page, and local city page. As visitors see that you provide the service in which they are interested, and also have reviews from credible sources to confirm that these services have been performed within their area, they are going to convert.
Expand Your Service Areas
Roofers often ask digital marketing agencies about how to rank for keywords in multiple cities. If your business address is located in Pinewood, FL for example, but you’d like to rank in the larger area (Miami), it is critical that you establish credibility within the Miami city lines. Now how do you do that? Through check-in technology through BrandRevu. When you service a customer in the city of Miami, you will check-in at their residence and take a picture of the job. This check-in will be routed to your Miami city page on your company website and when that same customer leaves a review, it will be verified as from Miami, and also appear on your city page. As Google sees this user-generated content from a reliable and local source, your page gains authority. While this is often thought about in large cities, it can be done for any location.
Improve Online Visibility
We noted that reputation and local SEO are closely related. Businesses that rank well on Google’s Local 3-Pack typically have a good reputation, in addition to an established presence in one or more service areas. Traditional organic search results can also be influenced by reputation, especially when the query has buyer intent and targets a local service (like a roofer). BrandRevu software helps roofers appear more prominently online, where it matters most. As potential customers view your business entities (websites, listings, etc.) they are exposed to your brand. Leads that are generated through your own brand exposure are far superior to leads you would buy from a 3rd party leads service. Exclusive leads convert at a higher rate and also have a greater chance to become a repeat buyer. The most efficient route to exclusive leads is through web presence and visibility. BrandRevu software helps you achieve this goal.
Reviews Management for Roofers
Contrary to conventional wisdom, a perfect 5-star review rating is not ideal for roofers. Consumers suspect illegitimacy when they find any business with absolutely perfect reviews across the board. You’d rather sit between 4.5 and 4.9 on aggregate star ratings to achieve the greatest performance and earn the most trust. Aside from the rating itself, reviews can be a challenge to manage, especially for a full-time roofer.
When someone leaves a scathingly negative review, someone must be there to respond to it in a calm and respectful manner. Review responses have value even for positive reviews. When potential customers see that you are responsive in both negative and positive cases, they are more likely to view you as a viable candidate.
Review Platform Diversity
Reviews are most effective when spread across multiple sites. It also gives your company more validity when people can see that multiple sources have formed a reputation rating on your service. BrandRevu helps roofers manage reviews on multiple 3rd party platforms including Google, Facebook, and Yelp. Google is the most trusted and the most influential for SEO results, but each platform provides their own contribution to your roofing company’s presence.
Since spreading reviews through multiple platforms is best for credibility and SEO, it makes sense to have a place where potential customers can view all of these reviews at their convenience. With BrandRevu, that place will be your company website through the BrandRevu widget (compatible with WordPress and other CMS’s.) Reviews are displayed as a form of social proof so that visitors are convinced that your company is trustworthy and credible.
BrandRevu for Roofing Companies
For an all-in-one software solution for roofers needing reputation management, BrandRevu is a must-have. In addition to the check-ins and display widgets, BrandRevu is the best reputation management software for roofers who are looking to rank for local keywords. Local SEO is an integral part of BrandRevu software and really what separates it from most other software brands. Roofers can trust that this software will help them achieve all of their reputation goals.
Since the inception of SEO, small businesses have consistently faced the problem of ranking for keywords in multiple cities. This is especially challenging to Service Area Businesses (SAB’s) who often serve a wide range of areas and communities. Although their office address (or home office) may be located in a small suburb, they are able to travel 10 minutes to reach consumers in a much larger metro area. But how are these consumers going to find them? Here’s what we know about multi-location SEO in 2020:
Google My Business Favors The Local Listing
As many local SEO experts have demonstrated, Google Map Pack rankings favor the local listing whenever possible. The location data is based on Google Maps business information. If you are a roofer whose business listing is set in Plano, TX you are going to have trouble showing up for terms like dallas roofer, or for searches like roofer near me when the searcher’s device is pinged within a Dallas zip code. See an example below:
Organic Rankings are Based on Other Factors
Generally, local SEO city landing pages will only rank if A) they are endorsed through links from other relevant entities within that community, or B) they have original content (like user-generated reviews and check-ins) that validate a business’s credibility within a specific geographic radius. With BrandRevu’s technology, both reviews and check-ins are added to location pages (automatically) which allows the page to rank in a city that your business has serviced, but is not actually located in. See an example:
Google My Business Service Area Challenges
Google My Business is an essential tool for marketing your business. It makes it easier for people who need your services to find you. But what if you are a service area business? Ranking outside of your main zip code is notoriously difficult because Google prioritizes local searches based on which businesses actually have a physical address within the specified area. And, the further your venture out from your physical address, the more competition there is. You may only have 10 or so competing businesses within your own zip code but that number balloons to dozens the further you go out.
Google is always trying to enhance their user experience and location specification is a big part of that. That’s why it has been so difficult for service area business to get ranked in the areas that they serve.
In today’s post we are going to be talking about the challenges related to Google My Business service area ranking. We will also be discussing some of the ways you can overcome those challenges and be seen by more people outside the city where your business is physically located. And if you have any questions or would like to get started ranking higher in other areas right away, contact us here at Brand Revu.
The Origin of the Problem
Like with so many other good things in life, a handful of bad apples ruined the whole bunch. Google My Business used to have a feature that allowed businesses to set their physical location and then an “areas served” radius that surrounded that centralized location. It was a nice and convenient feature to be sure. But people started abusing it. Businesses were frequently exaggerating their service area radius just to show up in more searches even though they didn’t really work in those areas.
So naturally, as part of Google’s ceaseless quest to make their user’s happy, they struck this feature down. Now, it isn’t so easy to rank using Google My Business service area as many businesses have found out. But as Google shut one big door, they opened a window at the same time.
How the Problem is Being Remedied
Service area businesses were thrilled when Google unveiled their new service area features. While it’s not as easy as expanding your areas served radius on a map, it increases the quality of search results, which in the end, is better for your business.
There is now a Google My Business wizard that helps you specify all of your unique areas served. And while it can be a bit tedious (especially if you operate in a lot of cities) it is really very simple. There is now a “Where do you Serve Your Customers” section of the Google My Business profile setup process. In this section, you can list as many areas by name as you want. The city names you enter will then appear under the Overview section of your Google My Business Profile.
Super Specific Challenges
Business owners operating in large cities like Los Angeles and Dallas may come across another challenge with their Google My Business service area. Cities like these are massive and they have within them specific areas and neighborhoods of their own. The problem is, these smaller areas are still covered under city names like Los Angeles and Dallas. So business owners in these types of areas haven’t been able to let their customers know that they serve their specific area until recently.
In addition to including city names, Google has made it easier for businesses in large metropolitan areas to be found by searchers. You can now enter specific zip codes for areas that may not have their own specific name.
Adding New Service Areas to GMB
Another way Google has made it easier for businesses to manage their Google My Business service area is by not locking them into one area after they set up their profiles. You can go into your Google My Business dashboard and make changes to the Storefront Address and Service Area sections as needed. This is a great feature for businesses that are growing and frequently adding new cities to their service coverage area.
Understanding and Overcoming Challenges
The challenge of ranking outside of one’s own zip code is just one in a series of many more to come. As Google endlessly finds ways to improve its service, there will surely be more changes to frustrate businesses owners and DIY marketers alike.
It’s important to understand these challenges as they arise so that you can find ways to overcome them. Here at BrandRevu, it is our job to stay abreast of all such changes in ranking criteria and other marketing trends. We can help you traverse this ever-changing terrain so call us today!
Can You Have A Google Listing With no Address?
So, can you be listed on Google My Business with no physical address? The simple answer is no. You cannot set up and verify your Google My Business with no physical address given. The reason for this is that a physical address is an important part of the Google My Business verification process. In order to verify you as a real business, Google uses the physical address you give to send out a verification number. Once you confirm this verification number with Google, your listing will be verified.
So the simple answer is no but for your intents and purposes as a business owner, there is no need to have a storefront address.
You Can Still Use Google My Business
Using the examples mentioned earlier in this post, you may run an online business or you may operate your business out of your home. Using Google My Business is critical for service areas businesses because it lets your customers know that you operate in their area. Yes, you do have to give some physical address for Google to verify your business but the good thing about the verification process is that the address you give doesn’t have to be a storefront address. In other words, you can give Google your home address if your business doesn’t have its own physical address. But what if you don’t want to give out your home address?
Hiding your GMB Address
The process of listing your home address on Google My Business but keeping it invisible to the public is actually very easy:
Navigate to the dashboard of your Google My Business Profile
In the top right-hand corner, click the button that reads “Manage Now”
Provide the business name information it asks for during the prompts
Once you have filled out your business name information, you will be prompted to list an address for your business.
List your home address or the residential address you wish to use
Check the “I deliver goods and services to my customers” box
Then, check the “Hide my address (it’s not a store) box
Complete the setup process as normal
See? We told you it was easy. Now your business can be verified and your home address won’t be available for the public to see.
Now that you know how to set up your Google My Business listing without using a business address, it’s time to list the areas that you serve. Listing service areas on GMB is absolutely crucial for service area businesses. When people click on your Google My Business profile, they will see under the overview section whether or not you operate in their area. In fact, 97% of people will use online resources like Google My Business to research local businesses.
So you simply cannot afford to omit this step. Luckily, the process is pretty easy if not a bit tedious. Google My Business now allows you enter as many individual locations as you want when you set up your listing. In the setup wizard, you will come across a section titled, “Where do you serve your customers?” In the field they provide you can type in the names of the cities that you service. You can also enter zip codes if you want/have to be really specific.
Need More Answers?
We hope you have found our post helpful. Always remember that you don’t have to be pigeon-holed or hindered in any way if your business does not have a storefront address. Arm yourself with the answers and resources you need to thrive. Get in touch with us here at BrandRevu and let us help you grow your business.
What is the ideal review star rating? A perfect 5, right? That would be the most obvious answer and the most ideal situation. After all, don’t we all strive for perfection? Doesn’t a 5-star rating shout to the world that you have made it to the apex and are the best of the best? Doesn’t everyone want the best of the best?
Well, the answers to all these questions as they pertain to online reviews managementfor your business may surprise you. That’s because perfection is not the ideal anymore. It has been shown in recent studies that consumers are actually more likely to trust and patronize a business that has a less than perfect star rating – in between 4.2 and 4.5-star ratings to be exact.
And while this data seems to go against everything we were told growing up and in school – be the best you can possibly be, only the strong survive, being the best will bring you success, etc. – there are actually some very logical reasons why this is now the case in 2020.
In 2020, review perfection is no longer what you should strive for and before we get into ways you can achieve the new standard, it would help to understand why sub-perfection is the new standard.
What’s The Best Aggregate Review Rating?
The average consumer prefers a business to be rated between 4.2 and 4.5 stars. A rating in this range indicates a healthy ratio of mostly positive reviews with a limited but realistic amount of negative reviews. Other variables are also at play including how often you respond to reviews and how many platforms you have a review star rating on (Google, Yelp, Facebook, etc.)
Do 5-Star Ratings Cause Skepticism?
Have you ever heard the adage “if something seems too good to be true then it probably is”? This saying perfectly applies to how people perceive perfect –star review ratings online. See, people in 2020 are more skeptical than they have ever been. In a time when fake news is rampant, corporate scandals are the norm and almost nothing is as it really appears, people are wising up and second-guessing “perfection.” Think about beautiful Hollywood starlets and the most dashing leading men on the silver screen. People tend to think of this type of beauty as unrealistic or unobtainable. And if it’s unobtainable, then it must not be real. It must be a mirage.
People apply the same attitude to flawless online reviews. They think that if it looks perfect, it must not be real or it must not really be on the up and up. People who see perfect 5-star business reviews tend to think that they paid for those reviews, they wrote the reviews themselves or cheated the system in some other way.
Can 5-Star Reviews Hurt Your Business?
It is important to note that not everyone is cynical in 2020. In fact, the number of people who outright trust the things they read online is still staggeringly high. More than half of internet users report that they trust opinions they read online as truth, including reviews. But even this majority has been historically hesitant to patronize businesses with perfect 5-star review ratings. It’s not because they don’t believe that such ratings are legit – but rather because they perceive the goods and/or services of such businesses as out of their reach.
They figure that if a business is that good then they wouldn’t be able to afford what they are offering.
So as you can see, a perfect 5-star review rating can hurt your business in more ways than one. Yes, the new ideal is somewhere between 4.2 and 4.5 star review rating. Basically, you want to be just south of perfection. But how do you strike that perfect yet delicate balance? Here is some non-perfection to set your aim on.
Realistic Positive/Negative Review Ratios
Of course, you should have mostly good reviews. But preserving a good ration between good reviews and bad reviews is more important. You should always have a couple of negative reviews to balance out your good reviews. That’s because most people are reasonable. They empathize with their mistakes. They know that even the best businesses don’t bat .1000. Most people expect flaws every now and then and these flaws are what make your business more believable and trustworthy.
In fact, studies show that up to 82% of consumers actually look for negative reviews when choosing between businesses online. They want to see what they can reasonably expect from your business. They look for about a 7:1 ratio of good reviews to bad. It tells them that any negative customer experiences were isolated incidents and not par for the course.
Replying to Negative Reviews
It isn’t enough to simply keep a good ratio. You need to make sure that you are responding to bad reviews. This shows consumers that you care about their experience.
That aforementioned statistic about 82% of people actually seeking out negative reviews doesn’t tell the whole story. That 82 % of people are actually looking to see how you reply to those bad reviews. In fact, an impressive 89% of people actually read businesses’ reply to negative reviews. People are paying attention to your words as a business owner as much as the words of their fellow consumers.
In your replies, be sure to pay attention to the specifics of what made the customer unhappy and let them know how you intend to make it right.
A Sub-Perfect Rating Has Appeal
A lot of testimonial widgets allow you to disapprove of or hide any ratings you choose from your website. And most business owners only approve and display 5-star review ratings. But you should show the authenticity of your reviews by also approving the ones that aren’t stellar. This doesn’t mean that you should flood your widget with a bunch of one-star reviews. But you should be more inclusive with the reviews you choose to display. Don’t be afraid to show your flaws. Doing so will make you more relatable, approachable, and believable to potential customers.
Maintaining Your Review Ratio
It can be hard maintaining a delicate 4.2 to 4.5 review rating but it is an integral part of reputation management. We are here for all your digital marketing needs at BrandRevu. We can provide you with the resources and services you need to endear your business to a wide customer base. Contact us today.
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