Your Google review is not showing up, what do you do now? We understand how troubling it can be when your Google reviews aren’t showing up. Google reviews are extremely important to your brand and the growth of your business. With63% of consumers reporting that they check Google reviews before making a purchasing decision, you simply can’t afford to lose out on such a huge market.
And after all, you have worked hard to earn your glowing reviews. You have improved your product, service, and customer support efforts so you should be getting all your Google reviews. But a lot of businesses are facing the problem of Google reviews not showing up these days and we wanted to take some time to explain why this may be happening to you and what you can do about it.
Some of the reasons for Google Reviews not showing up have to do with their systems and servers which, unfortunately, you can’t really do anything about. And sometimes it’s just a simple matter of clearing your browser cache. But there are a number of reasons why your Google reviews may not be showing up so let’s take a look at some of the most common and likely causes.
Reason 1: COVID-19
Yes, the COVID-19 pandemic has far-reaching effects but a lot of business owners and customers were surprised when they tried to leave a review or reply to a customer review in late March and found that they were unable to do so. Google temporarily disabled the review functionality of Google My Business listings in March due to COVID-19. There were a couple of reasons why this happened:
Unfair Reviews – The fact is that some consumers were unaware of the situation and that some businesses limited their hours or had to shutter their doors completely due to the ongoing pandemic. This led to a lot of unfounded negative reviews. In an effort to insulate businesses from these unfair reviews, Google temporarily disabled customer reviews.
Limited Manpower – Google was hit just like a lot of businesses were. When the pandemic struck, Google had to limit its own team which informed the decision to temporarily disable the review function of GMB.
If you haven’t checked your GMB listing page since April, be sure to check-in. Google has recently re-enabled reviews and review replies. Also, make sure all your business information including operating hours are up to date and correct. COVID-19 altered business hours and outdated business hours could also be causing a delay in review posting.
Reason 2: Reviews Don’t Comply with Google Terms of Service
In an effort to make Google as user (and family) friendly as possible, they have laid out comprehensive and strict terms of service for all submitted content on the platform…including reviews. So what does that mean for you as a business owner? Let’s say someone loved your restaurant so much that they decided to leave a very “enthusiastic” review which included some obscenities. According to the Google Terms of Service, they reserve the right to remove any content deemed “obscene or profane.”
That means that even if someone gives you a 5-star review on Google, it will not be displayed if there are vulgarities or other restricted content and verbiage in it. The only way to remedy this issue is to ask the reviewer to go to their Google Plus page, click on their “My Contributions” tab, edit the review to comply with the Google TOS, and resubmit it.
Reason 3: Loss of Verification Status
Google uses a few different methods to verify a business. But your work as a business owner isn’t done once you have your business initially verified. Google tries to offer its users relevant, accurate, and up to date information as much as possible. As such, inactive businesses may have their verification pulled by Google which means, among other things, that new customer reviews will not show up on GMB. There are a couple of ways you can lose your verification status:
Not Logging In – If you have not logged into your Google My Business dashboard in 6 months or more, you may have your verification pulled.
Lack of Activity – If you have not made any edits to your GMB page, not posted new pictures, or replied to customer reviews for a significant amount of time, you may also lose your verification status.
Google announced that they will send an email to GMB users before they actually revoke verification. If your business has lost verification due to inactivity, search your inbox for a notification from Google. It will contain instructions for reinstating verification.
Reason 4: Spam
Your heart may be in the right place, but your marketing strategies may get your GMB listing flagged and suspended. Google loathes spam. They will remove any content that they feel may be spam. So if you have asked your family, friends, neighbors, and random strangers to leave a review for your business, we applaud your gumption but this tactic may lead to your reviews getting removed.
Here is exactly how Google puts it in their own words:
“Your content should reflect your genuine experience at the location and should not be posted just to manipulate a place’s ratings. Don’t post fake content, don’t post the same content multiple times, and don’t post content for the same place from multiple accounts.”
If you are getting reviews from people who haven’t really patronized your business, if one person is leaving multiple reviews or if everyone is suspiciously saying the same things in their reviews, Google will likely flag the content as spam and remove it.
Finally, some reviews just get flat out deleted. Either the user has gone back and deleted a review for whatever reason or Google has deleted an existing review of your business. There are a few reasons why Google reviews may be suddenly deleted:
The Review was from a Third-Party Site – If you are noticing that some of your Yelp or BBB reviews are no longer showing up on your GMB listing, it’s because Google no longer includes reviews from third-party review sites.
The Review Contains Links – Including links in a review is not allowed. If someone left your business a review with a link, it will be deleted almost immediately after it is posted.
The Review was Redacted – In some cases, your reviewer may simply go back and delete their review of your business. A user’s profile can also get flagged and their review removed if their Google Plus account had no activity before or after the review was left.
BrandREVU: Professional Review Service
In any case, the best thing you can do to make sure you have plentiful and helpful reviews is to utilize our innovative reputation management and review software. BrandREVU has custom-designed our software to help local businesses rank higher, improve their online presence, and make their reviews work for them. We can help you get more reviews and more conversions. Learn more about what our software can do for your company by contacting us!
If you are looking for review software for contractors, you aren’t alone. Being a contractor comes with its own unique set of challenges – especially if you want to focus on marketing. Contracting businesses are brick and mortar companies. If you have no local presence then you are fighting an uphill battle. There are a lot of types of software out there for contractors but none of them have been optimized for the digital marketing needs of contractors. The problem usually lies in a lack of foresight by developers. They see the market as a global entity, which it is. But as a contractor, you have to think locally. You have to learn how to walk before you can run so to speak. That’s where things like local SEO come into play.
You need to be seen by as many people in your community as possible and digital marketing is the best and most efficient way to be seen. Here at BrandRevu, we take local SEO a step further with our innovative review software for contractors. Our review software was developed with a local focus to help contractors like you grow your business and leverage the reviews you already have, gain more, and turn them into powerful local marketing tools.
The Importance of Contractor Reviews
Most people would say that leads are the lifeblood of a contracting business but many leads are created by reviews. Customer reviews are an important part of the sales funnel. They can provide you with important market data, help you improve your services, and be social proof signals to potential customers.
Reviews can be a powerful asset to your business but only if they are managed correctly. For example, did you know that perfect aggregate review ratings are actually not ideal in today’s market? People are distrustful of perfect reviews. They tend to think that perfect reviews are a signal that the proprietor has manipulated the system in some way. It sounds counterintuitive but it’s true. In fact, the Spiegel Research Canter has statistical proof that businesses and products with 4.2-4.5 ratings influenced more sales.
Customer reviews are important to the millennial market as well. The millennial generation is finally moving out of their parents’ homes and starting to buy houses of their own. In fact, one in three millennials under the age of 35 now owns a home. That number is down from previous generations but it still makes up a large portion of the market. And all those young homeowners will need work on their properties at some point. So it is important to note that 91% of millennials trust online customer reviews as much as they trust word of mouth referrals from friends and family. The millennial generation is likely the one over which customer reviews hold the most clout so it is imperative that you have plenty of reviews on your website to appeal to this surging generation.
Another reason why customer reviews are so important in today’s market is that more and more people are shying away from paid advertising. In a study conducted by Statuslabs, it was found that a whopping 83% of modern consumers don’t trust ads. What do they turn to in order to inform their purchasing decisions instead? You guessed it, customer reviews. When a person reads a review, they are seeking to find out what they can expect from your business by seeing it through the experience of someone who has used your services before. In essence, reviews are the new advertising.
The quantity of reviews also plays a role in conversion rates. For example, an estimated 70% of consumers will not make a purchasing decision before they have read at least 4 reviews. Most of those consumers will not even consider your business if you have less than 4 reviews. Much less if you have none. So garnering reviews becomes important in the first place. But how do you get reviews? Check out more reputation management stats.
Earning Reviewsfor Contractors
Do you have little to no reviews for your contracting business? Fear not. Just take a look at these helpful tips for generating reviews for your business:
Ask – 70% of consumers will leave a review if asked. So don’t be afraid to ask your customers for a review once the job is done. Word of mouth requests are still very effective for earning reviews.
Make it Easy – If you make the process of leaving a review easy for your customers, they will be more inclined to do so. Remember, not everyone is tech-savvy. Not everyone knows how to jump on Yelp or Angie’s List and leave a review. That’s why you should have a simple link ready for them when you request a review. Consider printing your review links on your business card or providing an email that walks your customers through the process.
Tell your Crew – You will not always be around at the end of a job so make sure that your team knows that asking for reviews is a point of emphasis.
Google My Business – Having your business set up on Google My Business is a great way to earn more reviews. Google My Business is one of the most popular platforms right now and Google makes it easy for customers to leave reviews. Make sure you have a Google My Business profile with all your pertinent information listed on it.
What Review Software for Contractors can do
Now that you know just how important reviews are and know how you can start earning more, it’s time to talk about what advantages review software for contractors holds. Take a look at the most important benefits:
It Saves Time – Review software like the kind we offer here at Brand Revu will help you focus on other important aspects of running your business. By automating many of the processes related to managing reviews on various platforms, our review software for contractors can take menial tasks out of your hands and the hands of your staff. We can help you allocate your most precious resource – time – to other endeavors.
It Makes for A Happier Customer – Did you know that 89% of people seek out and read business’s replies to customer reviews? When you reply to a review, whether it be good or bad, it shows the customer and potential customers that you care about providing excellent service. Our software makes it easy for you to reply to reviews that have been posted across multiple platforms. We make it simple to provide a better overall customer experience to your clients.
It Improves Local SEO – Our software focuses on turning your reviews into schema markup, geo-locating and optimizing reviews for local SEO. Your reviews can actually help other people in your area find your business but only if they are managed just so. We make sure that your reviews helped get you ranked on more local searches.
Improve your Online Reputation – We already talked about how people don’t trust traditional advertising anymore. With our help, you can turn your customer reviews into extremely potent marketing tools. Your customer reviews can help build your brand and make more external platforms point to your company website.
Innovative Review Software for Contractors
So what makes Brand Revu the most innovative review software for contractors? For starters, we help get your reviews broadcasted to the platforms that matter the most. We use schema markup and microdata to optimize your page for local searches. We turn your customer reviews into local SEO signals so that more people who are in need of your services can find you. We make sure that all geo-indicators that exist for your company online are accurate, streamlining the sales process and making sure that you aren’t inundated by customers outside of your service area.
With our Brand Revu widget, we also make it easy for people to see glowing reviews of your service from all platforms right on your website. We make it as easy as possible for busy contractors to manage and reply to customer reviews. We help you earn even more reviews. In short, we cater to the SEO and marketing needs of the modern contractor.
There is much more we can do for you. But every service that our software provides is geared towards helping you expand and meet the goals you have for your business. We have worked with contractors of all kinds, and we have the experience to help you turn the vision you have for your company into a reality. Get in touch with us here at BrandRevu to learn more.
Looking for the best review software for plumbers? If you generate a good amount of positive customer reviews for your plumbing company then pat yourself on the back. You have already accomplished something that a lot of plumbing contractors struggle with – especially in the early days. But don’t you think it’s time for those reviews to start really working for you? After all, you have worked hard to provide stellar service to your customers to get those reviews in the first place. Don’t let them gather dust on the shelf.
At BrandRevu, we are all about making your good reviews work for you. A lot of the time, plumbers’ good reviews aren’t really doing much for the continued success of their companies because they simply don’t know how powerful reviews can be. Reviews can be leveraged in a number of ways to help you convert more customers, rank higher on local SEO searches, and establish the reputation of your company. Didn’t think a simple review could do all that did you?
The Power of Plumbing Reviews
Before we even begin talking about how our review software for plumbers can help expand your business, we should talk about the inherent power of reviews. Reviews on their own already pack a powerful punch for your business even without the optimization we provide through our review software for plumbers. Take a look at what we mean:
Reviews Help Improve Businesses
Reviews are a rich source of market data. They can tell you how a customer perceived your service and in turn, provide invaluable data for improving upon them. For example, a review that sounds something like “Ace Plumbing was great. They came in, were neat, and fixed my leak. The only thing that was lacking was…” Now at first, you would probably read this and be a bit bummed that you didn’t knock it out of the park. But reviews like these are actually treasure troves of valuable market data. They can show you how to grow a better brand and improve your business.
Reviews Improve Local SEO Ranking
Reviews make up 13% of the signals that help Google determine which results end up in the Local Pack. The more reviews you have for your business, the more Google will trust that you offer value to the community and rank your business in local searches. This is accelerated if your reviews are area-specific. Reviews are a form of organic SEO and they are on the rise in terms of importance in rankings.
Reviews Build Reputations
Reviews are a form of social proof. They let people who have never used your business to read the experiences of people who have. They show people that your business is worth their time and money. And the more positive reviews you have, the more people will flock to your business. Think of a restaurant you have seen in the past that had a line coming out the door and around the corner. You probably thought something along the lines of ‘wow that place must be pretty good.’ That’s social proof and it influences the perceptions and buying habits of other people. Reviews can quickly help you establish a strong reputation in your community if managed properly.
These are just a few of the inherent benefits that customer reviews bring to the table. And all of the aforementioned attributes are great in and of themselves. But what we offer is a way to get even more out of your reviews. It’s sort of like turbo boosting the reviews you already have…
Review Software for Plumbers
Through many experiences, effort, research, and hard work, we have come up with the best review software for plumbers here at Brand Revu. What makes our review software for plumbers the best? Just take a look:
If you don’t already know, schema markup is one of the many things that index your website on the Google algorithm. It is a code language spoken by Google and other platforms and it tells Google that your website has relevant information to what a user is searching for. Did you know that reviews can be turned into schema markup and microdata? With our software, it can. Our review software for plumbers turns your already valuable reviews into schema markup so that more people will be able to lay eyes on them when they do a local search for plumbers. It puts the good reviews you have worked so hard for on Front Street so to speak and makes them work for you.
Our review software for plumbers will also help you earn more reviews. One of the biggest reasons why people choose not to leave a review even if they have been satisfied by the service is because the process is too complex or time-consuming. With our software, your customers will be able to easily leave a single review across a number of platforms. They will receive a single link where they can leave their review and like magic, it will be visible across multiple review platforms.
Our geolocation plugin can help you target the right local markets. With our review software for plumbers, you can get much more value out of the customer reviews that reference your general service area. We use these reviews to further optimize your service areas and correct any inaccurate location coding. All of this in turn helps you rank higher and more accurately in local searches.
Check-ins are a powerful tool in local SEO ranking as well. When you go out to a customer’s home or place of business, all you need to do is take a picture of the job site, provide a brief description of the work and then upload it and out software goes to work adding geolocation and schema markup so that your check-ins turn into marketing tools instantly. Online Reputation – By broadcasting your reviews to more outlet platforms, our review software for plumbers can help you build your online reputation quickly than if you were to everything manually. We basically get your reviews, check-ins and content broadcasted to more parts of the internet than other software. It’s a great way to establish, maintain, and even improve the online reputation of your plumbing business.
Growth for your Plumbing Business
One of the things that our clients love the most about our review software for plumbers is that it makes growing their business easier. It’s like having your own personal digital marketing professional at your beck and call at all times. The fact that we emphasize local SEO is what sets our review software for plumbers apart from others. The experts agree, local SEO is essential to the growth of your brick and mortar business and it is only becoming more important.
All of the aspects of our review software for plumbers add up to more growth for your business. The aforementioned services are only the tip of the iceberg too. Our software can help make managing and even replying to reviews much easier for you. It is geared toward saving you time and automating as much of your marketing efforts as possible. Imagine taking steps toward growing your business while you sleep or while you are enjoying a weekend with your family. That’s essentially what the Brand Revu software can do for you.
BrandRevu: Powerful & Professional Software
We developed our software for contractors of all kinds. We know the challenges you face as a plumbing contractor. We know that you may not have the marketing expertise you need to take your business to the next level. But we have thought of all that for you. Now you can have powerful, professional, and personalized software tailored to your needs as a plumber or plumbing contractor.
There is so much that our review software for plumbers can do for your business but it all starts by getting in touch with us. We would be glad to help get you started so get in touch with our friendly and professional tame today.
What are the best review sites for contractors? Having an online presence is essential for doing business in this decade. These days, your business has to be listed on as many pertinent social media network sites and review sites as possible because as we all know by now, the internet is the new source of social proof. People turn to online reviews more and more as opposed to word of mouth suggestions. In fact, according to Inc., approximately 84% of consumers trust online reviews as much as suggestions made to them by their friends and family. So which review sites are best? Let’s examine:
1) Google My Business
Google My Business is another topic we have written extensively on because bottom line; it is an extremely relevant review site right now. According to a Bright Local Study, 64% of consumers have used Google My Business to look up and research businesses near them. And that number is continuing to rise in 2020. Google My Business reviews are also extremely important for contractors because they are often one of the first things that people see when they do a local search for contractors. If you live in Mesa, AZ, and look up “contractors in Mesa, AZ” you will more than likely see a list of local contractors along with a Google star rating and some customer reviews.
2) Bing Places for Business
Thought Bing was dead? We don’t blame you. With just a2.44% market share of the entire search engine market, it would appear that they are on life support. But if you take a look at the entire pool of search engines that are still operating in 2020, you will see that Bing, with its seemingly paltry 2.44% share of all searches is actually second on the list behind only Google. Google dominates the search engine market with an insurmountable 92.54% share of all searches. No one is touching that. But Bing still has a sizeable piece of the pie. Bing Places for Business then becomes a relevant platform for customer reviews. After all, why not have the top 2 search engines in the world covered?
3) Angie’s List
According to Angie’s List’s own records, more than 6 million people use Angie’s List to read reviews and find reliable local contractors on a regular basis. There are a few things that make Angie’s List one of thebest review sites for contractors still in 2020. The first thing is that they specialize in home and commercial improvement services. They began with plumbers, carpenters, roofers, and the like and have expanded to include medical services and more. But they still have a natural leaning towards contractors. That is what they are known for and that is what most people who use Angie’s List go to find. The second great thing about Angie’s List for contractors is that you don’t have to be a member to leave a review. Some people don’t leave reviews because the sign-up process is too time-consuming or difficult. But with Angie’s List, you don’t have to sign up to leave a review which means, more customer reviews. Lastly, Angie’s List verifies their reviews so you don’t have to worry about getting a bad review from someone who you have never even worked for.
HomeAdvisor is another review website that made our list because it was specifically built for the home improvement service industry. It was founded way back in 1998 under the name ServiceMagic. But since then, it has garnered more than 25 million users across the nation, undergone a name changed and was actually acquired by Angie’s List. HomeAdvisor offers contractors a platform on which they can advertise their services to local customers but more importantly; provides a review platform for consumers. HomeAdvisor is a nationally recognized website specifically for home improvement projects so it is a must for contractors in 2020.
Yelp makes our list because of the nature of the reviews that are typically left on the site. If you are a contractor that takes pride in your work, Yelp will be your best friend. That’s because Yelp users are encouraged to leave lengthy and detailed messages about their experiences. So if you do a great job patching someone’s drywall or painting the exterior of their house, they are likely to leave an in-depth review that will really help someone else understand why you are good at what you do. It’s like free advertising. But keep in mind, if you do shoddy work, a customer is also highly likely to leave a detailed Yelp review of all the negative aspects of your service. And Yelp is massively popular. According to Review Trackers, Yelp users generate more than 171 million reviews every year. On top of that, Yelp gets over 178 million visitors to its site every month. The community is robust and the reviews can be a huge boon to your contractor business.
The BrandRevu Solution
Reviews are massively important in 2020. Are you getting enough reviews? Are the reviews you do have working to generate more reviews and grow your business? Having trouble managing all your reviews? Here at BrandRevu, we can help you overcome these challenges with our innovative review software that helps you get the most from your reviews, get more reviews, and makes it easy to manage reviews across all platforms.
As a business owner, you have probably tried to get inside the head of your customers. You want to understand what motivates their purchasing choices and what they look for in a product or service. Customer reviews are a great resource for market research. They allow your customers a forum to share their experiences with you and other consumers. In fact, if written in detail, even bad reviews can be beneficial for your business because they can show you which areas you can improve in.
But what makes a customer want to leave a bad review in the first place? What makes them take the time out of their day to let you and others know they were unsatisfied with your business? In today’s post we are going to be talking about the motivations of consumers and why customers leave bad reviews. But before we conduct any psychological spelunking into the caverns of the consumer psyche, it’s important to understand a few basic facts…
What Percentage of Customers Leave Reviews?
How invested is the average consumer in the customer experience? According to a study conducted by Search Engine Land, approximately 50% of customers who are asked to leave a review will actually do so. This is an important statistic to know because it will give you an idea of how many reviews you can expect from your client base.
Of this pool of around 50% of your customers, you have to assume that not all of them will be positive reviews. Why make this assumption you ask? Because customers are 21% more likely to take the time to leave a bad review for a business than a good one. For whatever reason, a negative experience with your business is more likely to elicit a review than a positive experience.
But it’s important to note that negative reviews are not the end of the world. As we have already stated, negative reviews at least provide you with valuable market research material. And at best, they afford you a reputation management opportunity in which you can address the bad review head on and show your customers and potential customers that you care about their experience.
Reasons Customers Leave Bad Reviews
Now let’s get to the heart of the matter – why customers leave bad reviews. There are a number of reasons that range from the altruistic to the downright vindictive. Here are some of the most important reasons why customers leave bad reviews:
1 – Let’s start with an altruistic reason for bad reviews. People leave bad reviews sometimes to save other consumers from the same experience. Believe it or not, there are still people out there who have the good of the population in mind. When one of these good Samaritans feel that a business is not worth the time and money of their fellow consumers, they will let them know. These people leave bad reviews so that others will know to avoid a business.
2 – Another reason why customers leave bad reviews is that they feel it is their last resort. When a customer feels that they have been wronged by business and don’t get the results they want by contacting the managers and higher-ups, they tend to take to the internet. This is when customers blast businesses for poor customer service and conflict resolution. They leave bad reviews because they don’t get the results they want in their interactions (either in person, over the phone, or online) with the business.
3 – Let’s continue to acknowledge those altruistic consumers shall we? There is another major reason why customers leave bad reviews that has nothing to do with compensation or venting or anything like that. Some people leave bad reviews because they truly want you to make a change for the better. These people tend to leave generally negative but even-handed reviews. They will usually complement you for or acknowledge some aspect of your business that they liked but then show you where it came up short. They do this because they see potential in your business and actually want it to be a one they can patronize regularly.
4 – Some customers will leave a bad review of a business to open up a dialogue. They want you to actually reply to their review so that they can further voice their opinion. Sometimes people want to hear back from you to offer compensation. But there are also people who just want to hear an apology or simply want their bad experience to be acknowledged by the business.
5 – Lastly, some people just want to tarnish your online reputation. Sometimes they feel truly wronged by your business but sometimes people just feel like being spiteful. These people don’t want a response, they aren’t in it to help fellow consumers; they just want to do what they can to ruin the image of your business.
How Much Does a Bad Review Cost?
As you can see, there are plenty of reasons why a customer would leave a bad review. But what kind of damage can a bad review actually do? It is estimated that a 1-star review will cause 1 in 10 consumers to look elsewhere. If your business gets an average of 500 customers a month a bad review can cost you a tenth of those customers. In the case of a 500 customer a month business, that’s 50 customers every month that you could lose from having a bad review.
It sounds grim we know but the good news is that there are effective ways to deal with a bad review. In fact, you should prioritize every bad review you get as an opportunity to win more customers. Replying to negative reviews in a diplomatic and attentive manner is the first and most important way to deal with bad reviews. For more help with online reviews and reputation management in general, contact us here at BrandRevu.
It can’t be helped. No matter how hard you have worked to provide an excellent customer experience, bad reviews are inevitable. That’s because there are a wide variety of reasons why customers leave bad reviews. Some of them don’t really have anything to do with your product or service. And while you should take negative reviews seriously, there comes a point where you just have to switch into reputation management protocol.
Again, when you get a bad review, you should ask yourself what you can do to improve your business so you don’t get bad reviews in the first place. But you have probably wondered to yourself whether or not you can remove negative Google reviews. In today’s post we will be answering this question. We will also go over some important topics related to bad reviews to help you better manage your online reputation.
Can You Take Down A Bad Google Review Yourself?
The answer to this question is no. Being able to do so would compromise the integrity of Google reviews in the first place. If Google did allow you to remove negative reviews, every business would have a perfect reputation regardless of whether they earned it or not.
In fact, the only way you would be able to take down a negative review from your Google profile is if the review is in violation of the Google terms of service. In this case, you would be able to contact Google support and request that the review be removed on the grounds that the review violates the terms of service.
Other than that, you are stuck with a bad Google review. But that is not the end of the story. Just because you get a bad review on Google, doesn’t mean your business will be ruined. There are plenty of ways to successfully deal with bad reviews and turn them into success stories.
The Impact of a Bad Review
Make no mistake about it; reviews can make or break your business. There is a wealth of statistical data to back up this assertion to. For instance, Inc conducted a great consumer survey and in it, they found that 84% of consumers trust online reviews as much as a word of mouth referrals. Podium also reports that 93% of their survey repliers reported that online reviews influence their purchasing decisions. The statistics go on and on like this.
But who cares, right? I mean, how much does a bad review cost at the end of the day? Can’t be much, right? How can a few words affect your bottom line? The answer to that question is by about a tenth. That’s right, a single 1-star review can drive away 1 out of every 10 of your potential customers. And a whopping 94% of consumers have reported that a negative review has caused them to avoid a business.
Now that you know how impactful bad reviews can be, it is important to learn what you can do about them.
How to Properly Manage Bad Reviews
Since you can’t remove negative Google reviews, you should be prepared to manage them. Here are a few ways you can turn bad reviews into successes:
Be Responsive – The first thing you should do when you notice a bad review is to respond to it. Apologize for the negative experience, explain that their business is important to you, and ask how you can make things right. Replying to bad reviews is one of the most effective ways to turn reviews into marketing tools. 89% of consumers read business responses to reviews. When others see that you reply to reviews, they perceive your company as one that cares about the customer experience.
Bury the Problem – Reputation management may be the only arena of life in which it actually pays to bury your problems. One effective way to deal with bad reviews is simply to have a lot more positive reviews to outweigh them. If you get a bad review, consider ramping up your review acquisition efforts to elicit more positive reviews from customers. The fact is that everyone expects at least a few bad reviews of a business and consumers are willing to overlook them – but only if there are plenty of good reviews to temper the bad ones.
Be Ready – Bad reviews can be taken down by the author so be ready to help customers when if they ask ‘how do you remove a bad Google review?’ If you have made amends with a negative reviewer, they may want to take down their bad review. Teach yourself how to remove reviews so you can show the jilted customers you have won over.
How Reviews Impact Your Bottom Line Business
If you are concerned with how reviews affect the public’s perception of your business we’re here to tell you that you have reason to be. Online reviews have huge a huge impact on how your business is viewed by potential customers and will, therefore, affect your sales.
Reputation management has become an important point of emphasis even for small businesses. That’s because, in the digital age, even your small business is globally visible. To help you understand the importance of reviews and how reviews impact your bottom line, we have composed this post that demonstrates with statistical data just how vital this aspect of your business is.
How Much do Reviews Matter?
The short answer is a lot. There are a ton of reasons why reviews matter so much but one of the most important ones is that people simply don’t trust advertising anymore. In a study conducted by Inc, it was found that a staggering 96% of consumers no longer think that traditional ads are believable. So where are they turning to for consumer information?
If you have been paying even the slightest bit of attention so far, you know the answer to that question is online reviews. Bright Local ran a very telling survey. In it, they found that 93% of consumers between the ages of 35 and 54 always read online reviews before making a purchasing decision.
More and more consumers are turning to reviews to find out if a business is worth their time and money or not. It stands to reason then, that positive reviews can help your business thrive. But what do negative reviews do to your business?
How do Negative Reviews Impact a Business?
Again, the short answer is a lot. Since online reviews are the new social proof, a negative review written by a stranger can make your business seem untrustworthy to a consumer. In another Bright Local study, we learn that 47% of consumers would not patronize a business if it has less than a 4-star rating. Businesses can stand to lose 70% of potential customers if they have negative reviews on their Google My Business profiles.
These are alarming figures but you may not be able to see the link between your business’s reviews and your bottom line. For that we refer you to the next section…
How do Online Reviews Influence Sales?
To start with, you need to have reviews in order to do business in the modern world. Linkedin drives this point home nicely. In an article, they recount the experience of a retailer who displayed 5 reviews of a product. The result of displaying these reviews was a 270% jump in sales likelihood when compared with products that have no reviews.
In the same Bright Local survey we referenced earlier, it was also found that 70% of customers prefer to read at least 4 reviews before they feel they can comfortably make a purchasing decision. The bottom line is that you need reviews in the first place. It’s sort of like that credit adage, “bad credit is worse than having no credit at all.”
People turn to reviews for research to inform their purchasing decision. If you have no research (reviews) to provide, you have no chance of making a sale.
And even negative reviews may not necessarily affect sales in a bad way. In fact, the research provided by Revoo indicates that interacting with a negative review (replying to negative customer feedback) can actually lead to a 67% boost in conversion rates. This is because people value businesses that care about the customer experience and try to do right by customers who are dissatisfied.
So it becomes critically important to have reviews if you want to see any significant sales and conversion rates.
The Bottom Line for Roofing Companies
It’s all about the bottom line, right? There is a definitive correlation between online reviews and how much money you stand to make (or lose) in your business. First, the negative: a single bad review can cause you to lose out on 1 out of every 10 potential customers. That’s a tenth of your business you can kiss goodbye to!
Now the positive: just having one review of your business can boost conversion rates by 10%! And to drive the point home, RevLocal also informs us that having 100 reviews of your business can boost conversion rates by 37%.
By now you probably have a clear picture of how reviews impact your bottom line. And if you would like to leverage reviews for the benefit of your business, you need to use the review software we have developed here at BrandRevu.
By now, you probably already know how important reviews are to your business. Whether you are a dentist, florist, or own a concrete contracting company, you simply need customer reviews to thrive in today’s market. Getting people to leave reviews is half the battle. And since the majority of consumers are actually willing to leave a review if politely asked, some would say that getting people to leave a review is actually the easier half of the battle.
The other half is making the avenue through which customers can actually write a review for your business is accessible as possible. In other words, you need to make it as simple as possible for people to be able to leave a review for your business.
In the following post, we will explore a couple of avenues for making the review process as easy as possible for your customers.
Add a “Review us on Google” Badge
First up is a tried and true method that makes it ridiculously easy for people to leave a review on your Google My Business profile. If you haven’t already set up a profile on Google My Business, you are going to want to do that as soon as humanly possible.
A review us on Google badge is essentially a stylized little button that you can place anywhere on your website. When people click on this badge, they will be led directly to the page on which they can leave a review for your business. (Please note that customers will need a Gmail account in order to leave reviews on this platform.)
To place a Review us on Google badge on your website, you will need a bit of basic HTML coding knowledge. You can embed a simple code that will display a text link on your website and link the viewer directly to the review page. That code is:
In order to customize the placement of your badge, you replace the “POSITION” code with “BOTTOM_LEFT” or “BOTTOM_RIGHT”.
Please note that in order for the badge to display properly, your webpage will have to be using DOCTYPE5. In order to update your DOCTYPE, you can add the code <!DOCTYPE html> to the first line item in the HTML code of your page. You can read a full description of the process here.
Get a Google Review URL
Secondly, you can simply copy a link to the Google review page for your customers. All you have to do to acquire this link is:
Navigate to your Google My Business dashboard and click the “Info” tab.
Under the “Info” tab, click on “Profile Short Name”
Provide a short name for Google to use in the provided field and then click “Apply”
Next, navigate to the “Home” tab of your GMB profile and click on the “Get More Reviews” card
Copy the link provided and send it to as many customers as you like
Why is it So Important for Customers to Leave Google Reviews?
You may be asking yourself why you should go through all the trouble of making it easy for your customers to leave a review on your GMB page. The answer to that question is that Google is becoming an all-important source for consumer information. More than 60% of consumers now look to Google for customer reviews. And Google and Facebook are now the 2 top used sources for customer reviews. More of the market is now looking to Google to validate business credibility so you need to make it as easy as possible for your customers to help you establish that credibility with good reviews.
How do I Add Reviews to My Website?
You may also want to display some of your shining reviews directly on your company’s website. If so, we salute you. You are thinking like a true marketing wiz. Adding reviews to your website is a great way to include unique content and establish yourself as an authority in your respective field.
And one of the best ways to add reviews to your website is by using the Brand Revu widget. Our innovate review widget plainly and cleanly displays reviews from all different platforms (including Google) right where you want them to be displayed on your website.
We hope you have found this post helpful and that you understand how important reviews are to your company in general. Here at BrandRevu, we strive to provide you with everything you need to help your company thrive. Our software can help you consolidate review platforms, help you earn more reviews, and improve your company’s online presence and reputation. Get in touch with us here at BrandRevu very soon!
You have worked hard to provide an excellent customer experience. You treat your customers right, provide a professional service or product and are locally competitive. So what now? How do you leverage the pleasant experience you are providing to your customers into more sales and conversions?
One of the most important assets for the growth of your business is reviews. And in particular, Google reviews. More and more people are turning to Google reviews to research local businesses. This is due in part because Google makes it too easy to find reviews on your business in SERPs (Search Engine Results Pages). If your business is registered with Google My Business and someone does a search for it or a related field, your GMB profile will likely be at the top of the page.
In fact, Google is now among the top 2 sources for online reviews on the internet. That’s huge because there are entire sites devoted to nothing but customer review content that people are shying away from in favor of Google.
In the following post, we want to answer some burning questions related to reviews in general as well as the all-important question: how to as for a Google review in an email. Let’s start with some more general topics.
How are Reviews Good for SEO?
Reviews not only tell a prospective customer whether or not your business is trustworthy, but they can also be a huge boon for your SEO efforts. Good reviews help improve the visibility of your business on the Google search platform. In fact, review signals make up 13% of what Google uses to index websites on SERPs. And while 14% doesn’t sound like a whole lot, consider the fact that the highest portion of the search engine pie only takes 19%.
Reviews are a huge signal to Google. They also represent unique content that can be used on your website. Unique and helpful content is a goldmine in terms of Google searches. So the more good reviews you have, the more optimized your site will be in the Google algorithm.
Which Customers Should you Ask Reviews From?
Before you fire off a template email asking all of your customers for a review, consider their customer experience. Essentially, you are going to want to ask for reviews from people who have been pleased with your service. That’s a no brainer. You don’t want to ask a customer who is visibly upset for a review of your business. But there is more to the request process than simply asking happy customers for reviews.
Studies have shown that people are more likely to leave a review directly following service or purchase. In other words, you should ask people that you have just serviced as opposed to someone who hired you two weeks ago. When the experience is fresh in the customer’s mind, he or she will be much more likely to leave a positive review.
How to Ask for A Google Review in an Email
Email marketing is a great way to earn more reviews for your business. Sending out emails within a week after purchase is the best way to increase your response rate. It has also been recommended that you send these emails out on a Saturday.
In any case, you should be following up with your customers via email in order to get more Google reviews. You can include a link to your Google Review page in the emails that you send out in your campaign to make the process as easy as possible for the customer and increase response rates.
But how do you go about composing an email template to send out to your customers? Here are a few tips to keep in mind:
Make it Human – While it is probably unfeasible for you to compose an individual email for each of your customers, if you do use a template, try to make it as personal as possible. Be sure to include the name of your customer and if you can, make mention of the service or product they purchased from you.
Keep it Concise – No one wants to read an essay that results in “review my business please.” So keep your emails short and to the point.
Stress Importance – Make sure you let the customer knows how important Google reviews are to your business.
Be Grateful – Thank the customer for their patronage early on in the email. Be sure to let them know that their business is greatly appreciated.
Be Diplomatic – Remind the customer that leaving a review is an opportunity for them to have their voice heard and share their opinion (good or bad) to help other consumers make the right choice.
For more useful information on Google reviews and other marketing services, contact us here at BrandRevu.
For all their ingenuity and innovation, it’s still surprisingly hard for customers to leave reviews on your Google My Business profile. We have no doubt that in the near future, this will be remedied. After all, Google is waging a ceaseless battle towards making their user experience as smooth as possible. But in the meantime, your customers may be finding it hard to leave a review of your business.
And this simply cannot be abided. While it’s true that most customers will gladly leave a review for your business if you ask them to, even willing customers will not abide by the difficulties of leaving one. Simply put: if the process of leaving a customer review is difficult, you will surely lose out on many valuable reviews.
And make no mistake about it; customer reviews are vital to the success of your business. They can make or break your online reputation, they can give a real shot in the arm to your local SEO efforts and they can help move leads along the sales funnel.
And more and more people are turning to Google My Business reviews to read about other customers’ experience with your company. One of the reasons for this trend is that in most cases, Google will actually pull up a business’s GMB profile first. That means that in most cases, people who search for your type of business locally will see GMB reviews at the top of the page. And no one wants to scroll forever to find out if a business is credible or not.
So while Google has yet to make leaving reviews on GMB easy, they sure do make seeing existing GMB reviews as quick and simple as possible.
This has become a challenge for many business owners who need plentiful GMB reviews but are having a hard time explaining the circuitous process to their customers. But in today’s post, we are going to be providing you with a cheat sheet. You can actually acquire a link from Google that leads directly to the page on which customers can leave a review for your business. So read on to learn how to get URL to Google reviews. And for more helpful tips, contact us here at BrandRevu.
What is the Review URL?
The link that we are going to tell you how to get is a direct access line to your Google My Business profile. It takes anyone you give this link straight to the “Leave a Review” page so the process is super easy. You can share this link in direct emails to customers you have serviced. You can also include it in your website content.
Creating a Direct Link for Google My Business Customer Reviews
Having Google Review link can help increase the amount of reviews you get on a regular basis by streamlining the process for your customers. How to get the URL to Google reviews is actually a fairly simple process. Just follow these steps:
1 – Navigate to Google My Business and sign in to view your dashboard. You may have multiple listings in your dashboard and you can create Google Review link for all of them. The process will be the same for all of them so for now, choose the listing that you really want to get a Google Review link for.
2 – Next, find the “Info” tab on your listing page. In this tab, you should see an option entitled “Profile Short Name.” You will see a field in which you can type in a short name for your business. You will probably also see a short name suggestion provided by Google at the bottom of the box. A short name is essentially just a nickname (something other than the full legal name of your business) for your business. The short name you choose should be something that the customer will still recognize, however. Maybe your business has a name that is usually used by your customers. At any rate, type whichever name you choose into the field and then click “Apply.”
3 – After you have created your business short name, click on the “Home” tab of your business listing. You should see a new card on the homepage entitled “Get More Reviews.” Click that card and you will see your Google review link and be able to copy it to your clipboard.
From here its as easy as sending this link to as many customers as you want. But be sure not to inundate your customers with unsolicited emails. Instead, share this link with people you have recently serviced.
Alternative Method for Google Review URL
There is an alternative method for acquiring a Google Review link. It requires that you use the Google Chrome browser. But essentially all you have to do is:
From the Chrome browser, perform a google search of your own business. Be sure to use your name exactly how it is listed in GMB. You should be able to see your business profile in the Knowledge Panel on the right of the page.
Right next to your star rating, you should see a clickable text link that says how many Google reviews you have (it will read something like “(insert amount here) Google reviews). Click on this link.
You will then be led to a page where you can write a review for your business. In the navigation bar, you are going to want to copy the URL. Once you have copied it, you will be able to share this link with others for easy navigation to your GMB review page.
We hope you have found our guide on how to get URL to Google reviews helpful. Google My Business reviews help you get more reviews, increase brand awareness and grow your business. And having this link can be a vital asset for your business. For more information on how you can leverage your reviews using our innovative software, get in touch with us here at BrandRevu.
For roofers, reputation management is vital to maintaining and increasing consumer interest, trust, and retention. Because of how Google’s local search algorithm is constructed, reviews matter a great deal to local SEO. Roofing companies that demonstrate credibility in a particular service area can rank on Google in those zip codes, even without their primary business address being located there. Aside from the SEO benefit of reputation management software, roofers with a number of positive reviews will also convert at a higher rate than competitors. Because consumers gauge trust based at least partially on review ratings, both the quantity and quality of such reviews matter. Aside from Google, reviews on Facebook and Yelp also matter.
Why Roofers Need Reputation Management Software
It’s easy to see why a good reputation helps roofers get more customers and keeps them coming back when services are needed. But establishing such a reputation takes work and not just on the ground with your services, but also online with your digital marketing campaign. A series of tasks are required to both establish and maintain a roofing company’s standing in one or more communities. Software like BrandRevu makes these aspirations a reality and does so without you needing to get involved in the grind of internet marketing and reputation management. All you need to do is conduct check-ins on job sites so you can rank everywhere.
Convert Roofing Customer Prospects
Finding a local roofer online is one thing, but trusting them enough to use their services takes us a step beyond. After all, a great website that is properly optimized can rank on Google for certain keywords, but to really convert leads at a high-rate, the visitor must be able to verify your reputation through 3rd party platforms like Google My Business, Facebook, and Yelp. It helps when reviews from these 3rd parties are integrated onto your company website so that social proof exists without the user having to go to each individual site to find out what your reputation is. With BrandRevu, you can display all of your reviews from 3rd party platforms like Google My Business, directly on your homepage, review page, and local city page. As visitors see that you provide the service in which they are interested, and also have reviews from credible sources to confirm that these services have been performed within their area, they are going to convert.
Expand Your Service Areas
Roofers often ask digital marketing agencies about how to rank for keywords in multiple cities. If your business address is located in Pinewood, FL for example, but you’d like to rank in the larger area (Miami), it is critical that you establish credibility within the Miami city lines. Now how do you do that? Through check-in technology through BrandRevu. When you service a customer in the city of Miami, you will check-in at their residence and take a picture of the job. This check-in will be routed to your Miami city page on your company website and when that same customer leaves a review, it will be verified as from Miami, and also appear on your city page. As Google sees this user-generated content from a reliable and local source, your page gains authority. While this is often thought about in large cities, it can be done for any location.
Improve Online Visibility
We noted that reputation and local SEO are closely related. Businesses that rank well on Google’s Local 3-Pack typically have a good reputation, in addition to an established presence in one or more service areas. Traditional organic search results can also be influenced by reputation, especially when the query has buyer intent and targets a local service (like a roofer). BrandRevu software helps roofers appear more prominently online, where it matters most. As potential customers view your business entities (websites, listings, etc.) they are exposed to your brand. Leads that are generated through your own brand exposure are far superior to leads you would buy from a 3rd party leads service. Exclusive leads convert at a higher rate and also have a greater chance to become a repeat buyer. The most efficient route to exclusive leads is through web presence and visibility. BrandRevu software helps you achieve this goal.
Reviews Management for Roofers
Contrary to conventional wisdom, a perfect 5-star review rating is not ideal for roofers. Consumers suspect illegitimacy when they find any business with absolutely perfect reviews across the board. You’d rather sit between 4.5 and 4.9 on aggregate star ratings to achieve the greatest performance and earn the most trust. Aside from the rating itself, reviews can be a challenge to manage, especially for a full-time roofer.
When someone leaves a scathingly negative review, someone must be there to respond to it in a calm and respectful manner. Review responses have value even for positive reviews. When potential customers see that you are responsive in both negative and positive cases, they are more likely to view you as a viable candidate.
Review Platform Diversity
Reviews are most effective when spread across multiple sites. It also gives your company more validity when people can see that multiple sources have formed a reputation rating on your service. BrandRevu helps roofers manage reviews on multiple 3rd party platforms including Google, Facebook, and Yelp. Google is the most trusted and the most influential for SEO results, but each platform provides their own contribution to your roofing company’s presence.
Since spreading reviews through multiple platforms is best for credibility and SEO, it makes sense to have a place where potential customers can view all of these reviews at their convenience. With BrandRevu, that place will be your company website through the BrandRevu widget (compatible with WordPress and other CMS’s.) Reviews are displayed as a form of social proof so that visitors are convinced that your company is trustworthy and credible.
BrandRevu for Roofing Companies
For an all-in-one software solution for roofers needing reputation management, BrandRevu is a must-have. In addition to the check-ins and display widgets, BrandRevu is the best reputation management software for roofers who are looking to rank for local keywords. Local SEO is an integral part of BrandRevu software and really what separates it from most other software brands. Roofers can trust that this software will help them achieve all of their reputation goals.
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