You have worked hard to provide an excellent customer experience. You treat your customers right, provide a professional service or product and are locally competitive. So what now? How do you leverage the pleasant experience you are providing to your customers into more sales and conversions?
One of the most important assets for the growth of your business is reviews. And in particular, Google reviews. More and more people are turning to Google reviews to research local businesses. This is due in part because Google makes it too easy to find reviews on your business in SERPs (Search Engine Results Pages). If your business is registered with Google My Business and someone does a search for it or a related field, your GMB profile will likely be at the top of the page.
In fact, Google is now among the top 2 sources for online reviews on the internet. That’s huge because there are entire sites devoted to nothing but customer review content that people are shying away from in favor of Google.
In the following post, we want to answer some burning questions related to reviews in general as well as the all-important question: how to as for a Google review in an email. Let’s start with some more general topics.
How are Reviews Good for SEO?
Reviews not only tell a prospective customer whether or not your business is trustworthy, but they can also be a huge boon for your SEO efforts. Good reviews help improve the visibility of your business on the Google search platform. In fact, review signals make up 13% of what Google uses to index websites on SERPs. And while 14% doesn’t sound like a whole lot, consider the fact that the highest portion of the search engine pie only takes 19%.
Reviews are a huge signal to Google. They also represent unique content that can be used on your website. Unique and helpful content is a goldmine in terms of Google searches. So the more good reviews you have, the more optimized your site will be in the Google algorithm.
Which Customers Should you Ask Reviews From?
Before you fire off a template email asking all of your customers for a review, consider their customer experience. Essentially, you are going to want to ask for reviews from people who have been pleased with your service. That’s a no brainer. You don’t want to ask a customer who is visibly upset for a review of your business. But there is more to the request process than simply asking happy customers for reviews.
Studies have shown that people are more likely to leave a review directly following service or purchase. In other words, you should ask people that you have just serviced as opposed to someone who hired you two weeks ago. When the experience is fresh in the customer’s mind, he or she will be much more likely to leave a positive review.
How to Ask for A Google Review in an Email
Email marketing is a great way to earn more reviews for your business. Sending out emails within a week after purchase is the best way to increase your response rate. It has also been recommended that you send these emails out on a Saturday.
In any case, you should be following up with your customers via email in order to get more Google reviews. You can include a link to your Google Review page in the emails that you send out in your campaign to make the process as easy as possible for the customer and increase response rates.
But how do you go about composing an email template to send out to your customers? Here are a few tips to keep in mind:
- Make it Human – While it is probably unfeasible for you to compose an individual email for each of your customers, if you do use a template, try to make it as personal as possible. Be sure to include the name of your customer and if you can, make mention of the service or product they purchased from you.
- Keep it Concise – No one wants to read an essay that results in “review my business please.” So keep your emails short and to the point.
- Stress Importance – Make sure you let the customer knows how important Google reviews are to your business.
- Be Grateful – Thank the customer for their patronage early on in the email. Be sure to let them know that their business is greatly appreciated.
- Be Diplomatic – Remind the customer that leaving a review is an opportunity for them to have their voice heard and share their opinion (good or bad) to help other consumers make the right choice.